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Personal Projects
Lydia Ford Brand - Brand Brief
Logo, Single Concept Art and Merchandising
"Imagine a concept to promote the song "Catholic Guilt", now imagine a festival where Lydia Ford will play, now her brand..."
Branding, Social Media Management and Content Creation
"It all started with my desire to connect with others that shared the same hobbies while I was new in Vienna. It became a very small but loyal community to whom I am very thankful..."
"There is a tipping point when you allow yourself to get out of your comfort zone and explore those areas once forgotten where creativity is mixed with fun and where you will find yourself over and over again. It is at that point when personal projects are there to explore the unknown: TO PLAY. It is a workout for creativity, do not hide from it, make mistakes, learn from it, create."
Soledad Aguirre Luzi, Agluzi Design
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